Idea Comes Up !!
It was the school years of San Diego. Like all the other surfers Tayfun liked to lead an easy and simple life, therefore carrying a classic towel around the beach started weighing him down. He realized that Turkish towels were unknown in America.
In 2004, after he finished school, he returned to Turkey and decided to send Turkish towels to his mates in California . As time went on he managed to make a living from little orders for towels he was getting from the USA.
Elcin & Rabbit
In 2005, this time, his sister Elcin went to San Diego in order to get an education.. Elcin, who studied designing in Turkey, decided that she could start developing and designing Turkish towels (pestemals)
Towards the end of 2009, sales to US, Australia and Europe began to speed up. Turkish towels became more popular around the whole world- they were now unknown to no-one!
It seemed very hard to pull Elcin away from sunny California to bring her back to the chaos of Istanbul and the heat of Denizli. But who would like to leave a dream life to go back to reality?! However, Tayfun came up with a clever plan and bought her a cute little rabbit (Mesut) to keep her company, and for her to look after. His plan worked, and just as sales began to speed up, he managed to put the hero of all of the designs back to work.
In the Autumn of 2012, after listening to the advice of his best friend in L.A, Tayfun firstly made important connections in US, then other countries soon followed… As the connections he made became more and more, he carried on advertising the pestemal throughout the whole world. Thanks to hundreds of customers, where we have got to now is very pleasing!